Marketers have as little as 8 seconds to influence tech-savvy, ethnically diverse, socially aware and environmentally conscious Gen-Z.
Addressing Gen-Z, people born between 1993 to 2007, can be sometimes tricky. This socially aware population is more judgemental about their purchases as they have easy access to peer-reviews, product information and retailer ratings.
The high cost of vehicle ownership, traffic congestion, alternative modes of commuting and parking scarcity have led this financially conservative generation to opt for app-based cab services and be open to the idea of autonomous vehicles. As a result, Tesla and Uber have become “cool” words among Gen-Z.
This digitally native generation makes up 24% of the world’s population. By 2020, it is set to make 40% of the world’s customer base. As Gen-Z are all about individualisation and uniqueness, car makers must offer flexible, customisable choices to win their preferences and business.
[6 minute read]