Brands can utilise customer data to improve operations, increase ROI and enhance customer experience.
Customers are willing to share their information for a personalised and responsive shopping experience. This article argues that physical stores should use new technologies to record and store shoppers’ information to create a two-way exchange around data.
Retailers can encourage walk-in shoppers to “check in” via mobile phones for better in-store experiences like tailored recommendations and promotions. This can allow the store to create a CRM (customer relationship management) system that can sync real life behaviour with the shopper’s online profile.
Brands can also track how customers interact with the products by using in-store AR and visual recognition technologies which provide targeted recommendations for the shoppers instantly. Retailers can also track shoppers’ behaviour in real-time to optimise shop layout, pricing and inventory management.
[2 minute read]