Voice search should provide “natural language” answers to all related queries to be effective.
Marketers need to optimise their voice content for all similar and associated brand or product related queries that a customer may ask their smart assistant devices. Brands should focus on optimising their content according to the user’s intent.
This article explains that to do this they can tailor their content according to “natural (spoken) language” and extract questions from Google suggested results. The article contends that while optimising for niche questions is not ideal, there is a lack of other workable options to optimise for voice content.
The author suggests that voice content optimisation needs to be geared towards being lead friendly rather than having an aggressive sales pitch. Having voice optimised content for options like CTAs and subscriptions services can help brands get leads.
[ 8 minute read]