Creating and maintaining a communication plan will allow companies to better deal with predictable crises.
This article suggests developing a crisis communication for which a communications team can start by identifying the “worst-case scenarios” and their impact on the stakeholders. The measures suggested can restrict an issue from developing into a “full-blown crisis”.
The author recommends creating a communications plan by determining team roles and assigning duties to be undertaken by them during a crisis. Then, gather information that is and isn’t known about the incident yet, the current sentiment towards it and the media attention it has gained.
This information needs to filled in to a pre-created communication template to be shared with the stakeholders. The plan should be updated at least once a year and also after the company has dealt with its first issue to incorporate learnings from past crises.
[5 minute read]