Using micro-influencers and user-generated content can be beneficial for social media marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 14, 2019, 11:50 AM UTC

This article suggests measures to improve returns from investments made in social media marketing.

Stating the importance of social media for brands, the author cites an Emarsys 2019 report which found that social media has over 3.2 billion active users. The piece also states that 90% of consumers use social media to reach out to brands.

The article suggests some ways to gain “progressive benefits” from social media marketing. The author recommends using user-generated content (UGC) as a means to double credibility, improve online reach click-through rates.

The author advises against investing spends in “highly influential influencers” as a way to expand client base. Here, micro-influencers can play a role in to reach audiences that use them as a source for honest product feedback. Also, incorporating humour in promotional messages can boost engagement and bring customers closer.

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