New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands need to take every opportunity that helps in getting attention  

Marketers should create an affiliate program with influencers to push sales. This piece says that giving affiliates a percentage of sales can be helpful for marketers as they bring added traffic to the products and services of the brand.

Since attention draws sales, marketers should utilise all the opportunities to be in the limelight. Writing an article, recording a video, doing a podcast and sharing them through social networks while adding social proofs like customer reviews can be beneficial for brands.

Marketers can create a sense of urgency or scarcity by announcing limited-time sales and limited stocks. But the author warns against creating an unethical shortage because it erodes customer trust.

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[11 minute read]

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