Content curation can help B2B marketers to educate and engage their audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 16, 2019, 3:39 PM UTC

B2B Marketers can use content curation to showcase themselves as experts in their space.

Content curation is a useful tool for B2B marketers to anchor readers while aiding them to find insight and inspiration. It also allows marketers to establish themselves as thought leaders while increasing both the quality and quantity of the content.

Types of curated content can vary from microcontent, including statistics and memes to listicles and resources hubs. The author states that for curated content to be effective, it needs to “topically relevant” to the audience and should serve a purpose.

Marketers can also repurpose their already published posts by helping audiences identify and understand trends and patterns.  They can do this by tying up trends using curated bits of information blended with in-house knowledge and expertise.

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