New Ideas in Marketing
Essential news for marketers, summarised by YouGov

These tags also make it easier for website visitors to consume site content.

This article highlights the importance of using heading tags to make content clearer and more organised. Heading tags can improve user experience, SEO ranking and boost website traffic.

The H1 tag is the most crucial on a page. But, the author recommends not using more than one on a page to avoid confusing crawlers as they try to index content on that page. The piece suggests using relevant keywords in headers and cautions against “stuffing” the header with keywords.

Bold and italics could be used to lay emphasis on parts of the header instead of adding more headers. Using heading tags brings structure to the content on the website. This makes it easier for crawlers to index pages as opposed to them having to go process a “wall of text” on a site.

Read the original article

[9 minute read]

Related Content