Having an updated email list and content helps keep the brand fresh online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 22, 2019, 10:54 AM UTC

Companies should keep a close eye on their online reputation.

This piece suggests marketers should strengthen their social and business profiles by looking beyond correcting typos and outdated information. Marketers should update their social media profiles with interesting and compelling content that match with the latest brand strategies and goals.

To achieve an effective email list, marketers should clean up their databases by removing contacts that have been consistently ignoring marketing emails. They should also check bounced emails for typos and verify that they have the right email address.

The article says that as broken and outdated links can harm the brand’s SEO efforts, marketers should carefully audit their links provided in every company material. Marketers should also develop an editorial calendar and update their blogs regularly to improve the brand’s online traffic.

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[3 minute read]