New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Comment, Link and Subscribe functions can be used to enhance user engagement.

This article suggests measures to boost views on YouTube. Using “BOGY” Thumbnails (Blue, Orange, Green and Yellow) can help videos on the platform stand out as the site chiefly uses red, black and white. The “BOGY” tactic will keep a video from blending in.

Marketers must optimise videos for Comments, Likes and Subscribes to keep people engaged. A study by HubSpot found that adding brackets to a title increased clicks by 33%. Using a relevant number in the title, such as the number of strategies covered or steps involved can boost video views.

The author highlights that successful channels attract additional views from “suggested videos.” Using the same tags as the competitors and getting them to match with the trending videos tags can increase chances of the videos showing up next to them.

Read the original article

[10 minute read]

Related Content