New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Digital ad publishers are likely to face legal challenges as customer awareness grows.

According to a recent study by Juniper Research, audience acceptance of AI-created content will rise as consumer devices like smart TVs, and digital assistants start incorporating the tech. But, digital ad publishers will increasingly face legislative challenges as consumer awareness about data keeps growing.

This piece says that the use of artificial intelligence in digital advertising is going to add to the cost per ad. The cost of media acquisition space on desktop and mobile will also increase along with the digital ad revenue by 2020.

Media acquisition costs will also rise as the demand for ad spaces will likely surpass the premium ad space by 2022. The report says AI can enhance advertising platforms and target the right audiences if executed appropriately.

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