New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands could optimise the content for readability before sharing it.  

Evergreen content is such that it answers a recurring question, stays relevant for longer and has the ability to steadily increase organic traffic. Also, it’s self-sustaining, versatile and requires less upkeep. Such content is useful for attracting organic traffic by answering frequently asked questions that have a high search volume.

Once an evergreen topic is picked out and the audience for it identified, content should be structured to make it skimmable and ultimately more shareable. This can be done by including numbered lists, embedded tweets, videos and graphs in it.

Since evergreen content could potentially generate a “reliable” amount of organic views, writing more such articles can snowball and increase monthly organic view count. Another benefit of evergreen content is that it is reusable and can be translated into videos, infographics and more. 

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[6 minute read]

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