New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Framing clear questions on surveys can result in better consumer response.

Despite brands spending vast amounts of money on surveys, people only take surveys due to a negative experience or an incentive to do so. According to this article, Brands should conduct more of their surveys online as 80% of the surveys are completed online.

Brands should create shorter surveys and ask only critical questions, as 50% of respondents don’t respond to surveys that take longer than 5 minutes. The article says, to get quantifiable data, marketers should frame the questions clearly so that the consumers can easily understand it.

The author contends that asking only one question at a time to different consumers can provide marketers with data that reflects a larger demographic area. This format also draws out an honest response from the customers, as it does not burden them with a lengthy questionnaire.

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[5 minute read]



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