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Essential news for marketers, summarised by YouGov

WARC’s Global Ad Trends report finds that internet spend is growing faster than its user base.

The report forecasts that by 2020, internet advertising would account for over 50% of global media spends. This would be about 52.7% of the combined media spend and includes the UK and US markets, among others.

A recent report noted US digital ad spends reaching $107.5 billion making digital the main medium for the first time in 2018. Also, internet spend is growing faster than its user base. Currently, advertisers are spending $73.91 per internet user. This cost was $35.43 in 2010.

The WARC report predicts that internet ad spend is expected to increase up to $298.1 billion this year. Additionally, mobile ad spend is expected to reach $175.3 billion bringing it to 58.8% of all internet spend.

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