Brands should also embrace experiential marketing to create enhanced engagement in real-time.
This article cites an ANA/DMA report stating that traditional mails pull five to nine times higher response rate than any digital marketing medium including emails or social media. Embedding physical marketing material with a clear call-to-action, such as discount coupons, can help brands drive both traffic and sales.
Embracing experiential marketing methods like events can help brands offer an exciting experience to its customers. This piece says brands need to leverage the power of shared experiences, emotions and memories by bringing people together in real time.
As most millennials prefer buying an exciting experience over a desirable product, marketers should try connecting with consumers by blending their online and offline ecosystems. The author says that everything from billboards to product cartons can be used as a potential marketing channel.
[5 minute read]