Trackable links are another practical way in which brands can measure influencer success.
The author suggests different methods by which brands can measure the results of influencer marketing. Using a unique promo code for an influencer makes it possible to track visits or sales and attribute them to a specific influencer and measure the success of the campaign.
Similarly, influencers can also be given UTM’s trackable links for free. This will allow brands to track all website visits made through the UTM link. The information from this will be available under the campaign section of Google Analytics.
Influencer marketing also gives value by increasing awareness about a brand. To evaluate this, companies can measure the product “mentions” on social media platforms, increase in the brand’s followers and engagement with influencer-generated content. This article also suggests how to find, evaluate and work with social media influencers.
[30 minute read]