Brands can even host events for building communities and generating engaging content for the future.
This article cites a Harvard Business Review Study stating that major companies like Salesforce have made events as an essential part of their marketing strategies. But to make events successful, the author suggests marketers design their experiential marketing campaigns around the interests and needs of their target audience.
Marketers should develop their events around their core audience interest and then create measurable KPI’s around them to achieve a high ROI. The author says that marketers should host events to build and nurture communities and forge a relationship with their consumers.
While offering unusual and entertaining activities, brands should also promote the event live on social networks. Generating great content about the event can not only help brands get traction on social media but also increased engagement among their audiences.
[5 minute read]