It can also boost engagement, click-throughs and leads.
The author recommends using video marketing as an opportunity for storytelling and to obtain a strong emotional response from customers. The author cites a research which suggests that nearly 80% of people prefer companies that use storytelling in marketing.
Data by Renderforest states that 85% of videos on Facebook are watched without sound. Adding closed captions can improve ROI and engagement, click-through and leads. Brands should communicate the benefit in the first 10 seconds of the video. If this isn’t done in the first 10 seconds, nearly one-fifth of the audience could abandon the video.
Optimising video content for YouTube and Google can also increase ROI. Crafting an apt title that includes keywords in addition to writing a video description “similar” to the top performing videos in a brand’s respective industry are some optimisation measures suggested.
[7 minute read]