With more than 30 million company accounts, LinkedIn is almost three times more effective in generating leads than Twitter and Facebook.
This piece suggests that marketers should optimise their LinkedIn pages for SEO by inserting keywords and phrases along with adding backlinks to the company’s website. Regularly sharing relevant content on the company’s page can only not create enhanced engagement but also generate leads.
Marketers need to find a balance between text and images to create visually compelling company profiles on the professional networking platform. The author suggests brands should post more pictures, infographics and charts as visual content gets 94% more views than posts without images.
Brands should use appropriate hashtags to make it easier to reach out to the broader industry. The author suggests that marketers should approach clients and followers directly to get recommendations and endorsements.
[4 minute read]