New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands should use every stage of the customer journey for advocacy.

Anticipating the problems arising from consumer experience and resolving them at the early stages of customer interaction can help brands build a positive image. Brands should communicate their USPs at every stage of customer interaction to improve their conversions.

This piece says that connecting with the customer service team and using data can help brands understand consumer demographics and interests. Brands can optimise their consumer experience by building profiles based on customer feedback and understanding their needs.

The author contends that creating a brand personality can leave a lasting impression and build loyalty among customers. Brands can foster customer loyalty and boost sales by focusing on the quality of online and offline conversations they have with their customers.

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[4 minute read]

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