New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Understanding user intent to place keyword phrases can aid brands to rank higher.   

This article recommends brands should focus not just on keywords but build content depending on a webpage’s purpose. For a product page, marketers should provide accurate information regarding the products on sale. Moreover, allowing product comparison can help brands create an improved user experience.

Marketers should understand user intent to frame phrases relevant to the stage of a buyer journey, instead of just concentrating on the keywords. Marketers could also use meta tags which are unique  and describe the content.

Though performance is considered as a “soft” ranking factor, the author says that a slow website can hamper the user experience. As Google delivers content quickly to its consumers, so improving performance can help websites improve load speed which can help the brand’s SEO ranking.

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[6 minute read]

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