Businesses must use social platforms to provide value and information that consumers can trust.
The author highlights that brands should use social media to build relationships and connect with consumers. Businesses must use social media to get to know their prospects and customers and not just to sell their products.
Social media platforms should be used as a tool to understand what the consumer’s needs are. People look for value and information they can trust while making purchase decisions. Businesses must use social platforms to address this.
The author notes that while advertising plays its own part, social media can help brands connect, interact, engage and build relationships with consumers, instead of just selling. With the availability of large amounts of data, platforms and apps, brands must use social media to learn, utilise and “flex” the information gained from the channel.
[3 minute read]