Brands need to deploy market intelligence to keep up with Google algorithm updates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2019, 3:14 PM UTC

Merging macro-trends with micro keyword ranking movements can help brands maintain ranking.

This piece states that the rankings on the search engine results are more unstable than ever. The author argues that brands need to consider marketing intelligence approach and refine the levels of search marketing processes.

Brands need to deploy marketing intelligence to stay ahead as Google’s search algorithms are becoming increasingly dynamic and complex. The author contends that brands should use market intelligence to track Google algorithm patterns to appear higher in search results.

By identifying whether the search engine is running an algorithm update, brands can understand the search marketing climate and adapt accordingly. It can be achieved by utilising a rank fluctuation “weather tool”, which is offered by numerous digital marketing agencies.

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