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64% of respondents feel journalists are “very responsible” to combat disinformation.

Institute for Public Relations (IPR) together with Morning Consult surveyed 2,200 Americans to asses check the prevalence of disinformation in the society. Almost half, 44%, of respondents said that they had no or “not much” trust in journalists to provide authentic information and news.

The study stated that 46% of respondents have “some trust” in journalists to bring accurate information and news. Only one in four of those surveyed trust PR professionals, CEOs, marketers and advertisers to share accurate information. Journalists and college/university professors were found to be the most trusted in that regard.

The study also indicated that corporations and companies must help journalists combat disinformation. At 64%, the respondents hold journalists to be “very responsible” in combating disinformation.

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