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Global digital ad spending is predicted to hit $520 billion in four years.

Amazon’s share of global digital ad spend will reach 8% by 2023 driven by its extensive store of consumer data according to a study by Juniper Research. The online retail giant’s ad revenue is expected to reach a total of $40 billion in the next four years.

This piece says digital ad spending worldwide will grow at an average growth rate of 15% annually for the next five years. Digital ad growth will be propelled by an increase in programmatic ads and related technologies which deliver targeted ads.

The report states that the growth of major competitors like Amazon and Baidu will lead to a 1% drop in Google’s share in global digital ad spend over the span of four years. But, the tech giant’s ad revenues will still exceed $230 billion.

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