New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Social Commerce is making brands restructure their marketing models across devices and applications.

The increasing use of social media and e-commerce has made social commerce the next frontier for marketing tech across devices. Social commerce has grown in strength due to a shift in the preferences of Gen Z and millennials towards short-form video content platforms like Snapchat.

This piece says that 91% of consumers prefer interactive or visual content, which is supplemented by progressive web applications (PWAs) a hybrid of mobile apps and e-commerce sites. PWAs can help brands capitalise on social commerce by providing faster e-commerce functionality into mobile apps.

The author contends that small businesses can directly connect with social media users by developing their apps with inbuilt e-commerce functionality. The shift in digital commerce is making brands move from static websites to a more dynamic ecosystem.

Read the original article

[4 minute read]

Related Content