Providing free or discounted shipping can boost e-commerce sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 27, 2019, 10:02 AM UTC

Another measure to improve sales is to streamline product search within the website.

This article suggests measures to boost e-commerce sales. The three key areas that e-commerce brands must focus on are providing quality on-site experience, executing successful marketing campaigns and offering services and products that people love.

In 2018, 63% of online shoppers abandoned their carts due to shipping costs. To address cart abandonment, the author recommends providing discounted or free shipping. Also, adding a product search bar can streamline navigation and lead to high conversions.  

The author recommends showcasing new or relevant items on the homepage, along with a call-to-action (CTA). For example, providing a CTA which prompts consumers to browse through a new collection or products with high-profit margins. The piece suggests incorporating a sizeable number of customer testimonials and reviews given the “significant impact” they have on consumer’s purchasing decisions.

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