New Ideas in Marketing
Essential news for marketers, summarised by YouGov

It can let brands differentiate themselves from their competitors and attract target audiences.

This article highlights how digital content can be incorporated with promotional products. The author suggests using a QR code to carry a call-to-action (CTA). It can also be used to direct consumers towards exclusive offers and coupons.

Companies can also add augmented reality (AR) to corporate gifts. The AR experience can be leveraged to deliver a brand message and to engage consumers. The author recommends identifying the needs of the audience before deciding what the promotional product could be and which digital content it can be overlaid with.

It is also important to plan the distribution logistics to deliver these products. The author notes that using digital content can enhance brand loyalty, attract target audiences and help brands stay ahead of their competition.  

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[10 minute read]

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