Businesses could engage in relevant conversations on social media to boost brand engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 28, 2019, 4:54 AM UTC

Sharing updated news can help them remain relevant.

This piece recommends companies to engage with users on social media to boost brand engagement. This can be done by joining relevant conversations, asking questions and sharing meaningful news.

Social media monitoring tools can assist brands in finding conversations of which customers, prospects and influencers are a part. Hashtags are another way to find relatable chatter.

Sharing meaningful and up-to-date information can help brands establish themselves as experts in the market. Businesses are recommended to sign up to news curation services to stay updated. They can share stories discovered through social media monitoring tools to remain relevant.

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