New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Through Stories, marketers can create announcements, highlights, countdowns, new posts and contests.

With 500 million active users each month and 70% of users being below 35 years of age, it makes Instagram a suitable platform for targeting a younger audience. The author recommends using Instagram as a promotional tool in a content strategy.

Brands could use visual content in Instagram Stories. The article notes that as visual content stimulates more parts of the brain, users tend to respond better to it. Through visual content in Stories, companies can create announcements, highlights, countdowns, new posts, and contests.

Businesses should use Instagram’s IGTV feature to create simple and short videos to connect with their audiences. They can either create new content or revisit and reinterpret existing content. Either way, IGTV can be an effective feature for brands to attract user attention.

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[3 minute read]

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