New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Incorporating ‘call-to-action’ within the content can help brands increase conversions.

Brands can successfully increase their conversions and get more leads by revitalising their existing content. Integrating a ‘call-to-action’ that provide solutions within the content can help marketers increase conversions without disrupting the readers.

This article says that brands can set-up conversion monitoring tools to see how the traffic flows through-out the page and optimise it accordingly. Interactive widgets like surveys relating to the article can help brands drive better user engagement and generate more leads.

Analysing organic competitor sites can help marketers get ideas for implementing creative tools and engaging customers. The author contends that intelligent chat-bots on the webpages can help brands reach customers at critical moments and provide solutions to their problems.

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[6 minute read]

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