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Advertising on platforms such as Pinterest and Twitter, among others, is another measure suggested.

This article highlights ways in which brands can boost sales through social media. Businesses could look beyond Facebook ads given the market saturation conditions that are reducing the returns from those ads. Instead, marketers could consider advertising on platforms such as Pinterest, Twitter, LinkedIn, Reddit and YouTube.

The author suggests building consumer trust through spokespersons or thought leaders on social media instead of “faceless logos”. Businesses should aim to be thought leaders and supply actionable content to address consumer concerns.

The piece also recommends investing in video to build trust with consumers. The article cites a study which found that about three-quarters of consumers would rather know about a product’s properties through video than read a description.

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[3 minute read]

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