New Ideas in Marketing
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This would involve streamlining workflows.

This article makes recommendations to improve retail mobile app experiences. In an effort to provide a personalised customer experience, retailers must present users with their recent search history and home page recommendations.

Marketers must fine-tune product details so that the information lends itself well to mobile. The author also suggests simplifying the checkout experience for users to avoid risking sales. For this, retailers can make use of content, visual cues, functionality placement and streamlined workflows.

Brands must also look to provide insights ranging from customer ratings and reviews and digital comparison tools through the app. The article notes that 30% of US consumers have looked up product information on their mobile while shopping in the store.

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[3 minute read]

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