New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Two in ten executives are unware of what “PR” stands for.

Releasd surveyed over 300 senior executives across various industries. The research suggests that about 40% executives don’t believe that PR would add “good value” to business. 33% of executives think that it would “some value” to the business. Just 4% of those surveyed trust that it will add “little value” to business.

The research highlighted that almost two in ten executives do not know what “PR” stands for. For 3% of the respondents, it stands for “Press Release” and 4% understand it to be “Publicity Remit”.

About 19% of CXOs and 38% director-level executives do not have a “good” understanding of PR. 80% of executives have a deeper understanding of PR and believe that it would add good value to business.

Read the original article

[4 minute read]

Related Content