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Research by Wrike reveals that 34% of UK marketers don’t believe automation can give them a competitive edge.

This piece states that 33% of UK marketers aren’t considering automation at the moment. But, the author argues that automation can help marketers deliver the right message to the right people at the right time.

Along with removing human errors, automation can help marketers understand their consumers better with in-depth analysis. It allows marketers to streamline tasks like demand generation, segmentation, nurturing, cross-selling, up-selling and customer retention. It also saves time by handling functions which require no human assistance or creative thinking and even prompts when human help is needed.

While offering a cohesive cross-channel experience to their consumers, automation can help marketers bring in additional traffic to the brand’s website. Automation even uses tried and tested methods to reach consumers, assisting in retaining more consumers.

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