New Ideas in Marketing
Essential news for marketers, summarised by YouGov

This article cautions against taking the space for bios for granted.

The author makes suggestions on how to make the best of Instagram bios. The piece notes the importance of including a call-to-action (CTA) in the bio. This CTA could urge consumers to share the brand’s hashtag, lead consumers to the website or encourage them to shop through the feed.

Using a branded hashtag in the bio could act as a CTA itself which lets users discover related user-generated content. As Instagram allows posting one link in bio, the piece suggests being smart about leveraging that space.

Marketers are advised to use a custom, branded URL as opposed to a generic one. This can allow them to track the progress of Instagram traffic once users have clicked through. Brands can make use of humour and company slogans in a bio to make their profile stand out.  

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[10 minute read]

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