New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The 'Software as a Service' industry is growing and is predicted to reach around $124.53 billion worldwide.

This piece says that content marketing can help SaaS brands efficiently understand consumer needs. They can use interactive content like polls, surveys, and quizzes to understand the primary needs of average SaaS customer and offer personalised solutions.

Personalised content specific to the need of customers like product education via emails to uncertain consumers can help them on their purchase journey. Brands should implement marketing automation and do follow-ups with customers to optimise their content and emails.

The author says that white papers and case studies can help brands create credibility and authority among B2B SaaS marketers. Reaching out to customers personally via calls can help brands further improve customer retention and take care of their needs.

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[12 minute read]

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