New Ideas in Marketing
Essential news for marketers, summarised by YouGov

How-to videos can help brands provide a better understanding of their products and services.

Collaborating with popular YouTube influencers can help brands generate high-quality traffic and increase their sales. Influencers can help brands educate their audiences about their product and services by creating how-to videos and tutorials.

While consumers might be sceptical about a brands product or services, partnering up with influencers who are experts can create credibility and build trust among consumers. Influencers can help brands build awareness about their products by making testimonial and review videos.

The author contends that unboxing videos by influencers is an excellent way for brands to grab their audience’s attention while increasing their visibility among customers. Brands can ask influencers to share their honest feedback about their products with their followers to help potential consumers with their purchasing decisions.

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[6 minute read]

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