New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Provide a QR code to make it easier for consumers.

This article recommends using reviews to improve a brand’s online credibility, boost SEO and drive conversions. This piece shares tips on generating more Google reviews.

They could encourage their service teams to interact daily with customers to gather reviews in addition to addressing queries and solving product or service-related concerns. The article suggests incentivising employees depending on the number of Google reviews they bring in. This could also help make this activity a part of their routine.

Businesses can also use personalised email campaigns and use review-management tools like TrustPilot and ReviewTrackers to urge consumers to review a brand. Sharing leave-behind cards with products can remind customers to write a Google review and adding a QR code can make it easier for consumer to write a review.

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[4 minute read]

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