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This allows companies to reach a comparatively smaller pool of influencers, with shared brand values.

This article cites a research by Activate which found that more than 85% of marketers have been rejected by an influencer at some level for sponsorship. The author suggests measures to reach influencers in such a way that it could lead to successful brand-influencer partnerships.

The article notes that brands can personalise their outreach messages to suit particular influencers. This can help businesses reach a smaller number of creators that reflect the brand’s values as compared to a “vague pool” of influencers.

Businesses should take a more focused approach towards establishing a shared value proposition.  An example of this could be to include influencers in PR events. This lets them reach a larger audience and expand their own brand.

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[4 minute read]

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