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Being aware of such preferences can help PR persons to build lasting relationships with journalists.

This article makes recommendations to PR professionals on developing high-quality relationships with reporters. The article notes the importance of building lasting relationships with media contacts in order to move away from the need to “rack up” quantities of them as contacts.

The author suggests that PR professionals must read journalist’s past stories to understand their beats better. They could also show genuine interest in their work and follow them on social media to share their posts and articles further to get noticed by reporters.

The article suggests that PR professionals must work towards understanding the communication preferences and styles of their media contacts. Learnings form this can help improve relations with the media as some journalists prefer to keep things formal while others would go for a personable and casual relationship.  

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[3 minute read]

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