New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands can use live videos to sell their merchandise and increase their revenue.

This piece says that marketers can leverage Facebook live videos to create content that aligns with brand objectives. Live stream data can help brands identify which content type users are interacting with, and use this data to create content accordingly.

Brands can use live videos to produce various types of content, like tutorials and interviews to encourage audience engagement. This article says that brands can also share industry news via live videos, ensuring further engagement with users.

The author contends that having a detailed production and broadcasting plan can help brands maintain consistency in their videos while building consumer trust. Brands can further repurpose and optimise their live videos to incorporate them into their email marketing strategies.

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[10 minute read]

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