New Ideas in Marketing
Essential news for marketers, summarised by YouGov

An Adobe consumer email survey found that 44% of those aged 25-34 prefer to be contacted by brands over email.

A well-researched email strategy can help marketers connect with millennials better, as most prefer emails while being contacted by brands. Emails with a clear and short subject can help brands gain millennial attention while avoiding their inbox spam folder.

Instead of considering millennials as a uniform demographic, brands can create personalised emails by segmenting their audiences based on factors like jobs and location. Sending emails that remain true to the brand’s core values can help marketers to connect with millennials.

According to a study by Vision Critical, 71% of Millennials think it’s essential a product aligns with their personal beliefs. The author contends that while brands should offer value for their products and services, they should also highlight the brands’ positive beliefs and attitudes.

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[6 minute read]

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