Head of Custom Research

With the prevalence of technology today, consumers have come to expect a certain ease of use and availability of technology to improve many areas of their lives, including travel. From booking, to communications and changes during a trip, to reviews upon return, technology has become an integral part of many Americans’ travel experiences.

This whitepaper uses YouGov data to explore this relationship between travel and technology, specifically:

  • Understanding American travel habits and preferences
  • Highlighting the role of technology in each stage of travel
  • Evaluating the regularity of mobile payments during travel
  • Outlining HotelTonight’s success with a mobile-first strategy

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