With the prevalence of technology today, consumers have come to expect a certain ease of use and availability of technology to improve many areas of their lives, including travel. From booking, to communications and changes during a trip, to reviews upon return, technology has become an integral part of many Americans’ travel experiences.
This whitepaper uses YouGov data to explore this relationship between travel and technology, specifically:
- Understanding American travel habits and preferences
- Highlighting the role of technology in each stage of travel
- Evaluating the regularity of mobile payments during travel
- Outlining HotelTonight’s success with a mobile-first strategy