They can use this to enhance on-page engagement.
This article suggests ways in which marketers can grow their email lists. The author recommends that marketers should diversify their traffic sources in order to be discovered by newer leads. A smart opt-in bot can analyse consumer behaviour and prompt readers to opt-in as a subscriber when they’re willing to take that action.
Such bots can improve the brand’s on-page engagement rate. Among other ways, answering questions on Quora can drive effective traffic to a business website from people who are genuinely interested in the topic.
But marketers should avoid being self-promotional and irregular. Getting featured in podcasts and media outlets can help brands build credibility among their audiences.
[5 minute read]