New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Creators on YouTube can now sell animated stickers in gaming, fashion, beauty and other categories.

At the recent VidCon event in Anaheim, YouTube announced its extra features for its creators, which can help them generate more income from their channels. Channel owners can now sell animated Super Stickers available in different languages and across categories priced between $5 to $20.

Channel Memberships (earlier called as channel sponsorships), YouTube has introduced five different price points Until now, creators who were a part of YouTube Partner Program with 100,000 or more subscribers would sell memberships to their channels for $4.99 per month.

Also, U.S based creators with at least 10,000 subscribers can now sell through partners like Crowdmade, DFTBA, Fanjoy, Represent and Rooster Teeth in addition to TeeSpring. The author contends that with the growth of influencer marketing, YouTube is nurturing creators to generate revenue on the platform.

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