Such videos can give the audience an insight into the use cases of a product or service.
According to Cisco, video will account for 82% of all web traffic by 2022. During a long sales cycle, sharing the appropriate video content at the right time is an effective way to achieve targets.
This can also help B2B brands gain top-of-mind awareness. As part of their video content strategy, brands could use feature customer or success stories to convey how their products are being used.
This approach gives buyers a proof that the product works. It also demonstrates that the product or service can serve companies of a specific size, type or market. Employee stories can be used to a put a face to a brand. These stories can feature career growth and activities outside work, causes the business supports among other themes.
[5 minute read]