New Ideas in Marketing
Essential news for marketers, summarised by YouGov

A Salesforce report has measured Prime Day's impact on retailers.

During the two-day shopping event on Amazon, non-Amazon retailers noted a 37% year-over-year increase in revenue. Many retailers, about 51%, ran sales campaigns to capitalise on the opportunity.

Monday morning 9 a.m. (Pacific Time) witnessed a revenue peak driven by extended sales periods. This trend stayed consistently high throughout the day. Retailers also provided free shipping, 71% of all orders were shipped free of cost.

Mobile order shares also hit a landmark, with 49% of orders and 65% of visits originating from mobile devices. This translates to a 20% year-over-year growth for mobile order shares. Additionally, consumers who clicked on AI-driven product recommendations spent 32% more on average per order.

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