New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The regulation was last updated in 2013.

The Federal Trade Commission has said that it will be conducting a public review of Children’s Online Privacy Protection Act (COPPA) to figure out if the legislation requires to be updated. The review, which was supposed to happen in 2023, will take into account advances in EduTech and technological innovations like voice-enabled devices.

This piece says that the Commission has asked for public feedback on the cost and benefits of the regulations. It will also be looking into whether certain sections should be modified or retained or deleted.

The FTC is seeking to review and update its existing provisions and amending the definition of websites or online services that are aimed at kids. FTC has also sought public feedback on whether people should be encouraged to police third-party content on platforms that are directed towards kids.

Read the original article

[3 minute read]

Related Content