The author suggests measures to upgrade content marketing strategy for voice search. The article cites a Gartner study which revealed that 50% of all search queries will be voice by 2020.
Another measure suggested is to add structured data to content. This boosts the chances of content to show up in featured snippets. The author also recommends repurposing old content into explainer videos. The use of videos can help brands improve their brand presence as well.
[4 minute read]